Our Story


While working with activated carbon as a polymer chemist at Lexmark, Founder and Chief Technology Officer Greg Haggquist discovered a better solution to eliminating odors in fabrics. Dr. Haggquist discovered that activated carbon, the same substance that water treatment companies use to filter drinking water, had some properties far more interesting than just odor control. During testing, he began to get reports on how quickly the fabric dried and how cool and comfortable it kept athletes. After researching various sources of activated carbon, Dr. Haggquist found that activated carbon from coconut shells was most perfectly suited to maintain the ideal range of comfort for humans.

Dr. Haggquist discovered that instead of just wicking moisture, activated carbon permanently embedded at the fiber level moved water away from a heat source and helped dissipate it. By removing moisture from the microclimate, you can stay cooler when it’s hot, and warmer when it’s cold. This active-particle technology was a paradigm shift in the high-performance fabric world; a true innovation worthy of patents to protect it.

Nearly a decade later, Cocona is a world leader in providing innovative technologies from natural sources to the apparel, glove, and footwear markets. This technology adds value and performance to fibers, fabrics, laminates, insulation, and films in more than 60 top brands worldwide, including The North Face, Adidas, Pearl Izumi, Eddie Bauer, Salomon, Mavic, Bauer Hockey, Under Armour, and Reddington, among many others.


With patented 37.5 technology, active particles permanently embedded at the fiber level capture and release moisture vapor. Not only do these active particles provide 800% more surface area to the fiber, they also use the unique driving force of body heat to remove moisture vapor unlike any other technology. By actively responding to energy from the body, the particles use this heat to accelerate vapor movement and speed up the conversion of liquid to vapor, significantly increasing drying rates. This means the hotter the user gets, the stronger the driving force removing moisture becomes.